B. In order to offer website personalization effectively, you must be aware of all the types of users that visit your website. Customer surveys reveal information about the actual psychological thinking of customers – what convinced them to buy a product, what drew them away from the site, and so forth. Fix these issues, if any, and then run the test again for a significant amount of time to get to a concrete conclusion. Your efforts have paid off well. Lead generation is the initiation of grabbing the interest of your customers by engaging them on your site, gathering their information through various means (forms, sign-ups, surveys, etc. Site structure, at its core, is typically a graph of how different pages of your site interact with each other. Probably not, because these 100 visitors may not be a good representation of the 10,000 visitors that pay a visit to your site every day. As we mentioned earlier, to calculate conversion rate, you must divide your number of conversions (or leads generated) by your number of visitors (or web traffic), and then multiply that number by 100 to get the percentage. Customer Behavior: A research carried out by NN Group[3] states that most people browsing through the internet don’t read; they merely skim through the posts. That's where the text-based CTA comes in handy. An event landing page, for example, can be optimized with a video of last year's event to encourage visitors to register this year. As a rule of thumb, always back your testing with a solid purpose and authentic proofs. framework formulated by Chris Goward at WiderFunnel is what we most recommend: Each of these has its own importance attached which can effectively help in prioritizing your testing elements and take you in the right direction. Incorporating videos on your website and other connected platforms can help you convince your users better, and, hence, boost conversions. Better Insights Into Your Visitor Behavior: The CRO process begins with understanding customer behavior through tools like heatmaps and clickmaps. Unfortunately most optimizers only look at the test results to see whether a variation was a winning one or if it has failed, they’d go back to creating more hypothese. There are a plethora of tests which take time to showcase necessary results due to a number of factors. Validate your research data with all the data gathering tools used. Formatting: Typically focusing on the font type, font size, and color to ensure it captures your visitors’ attention and is easily readable. No matter how persuasive your call to action is or how simple your website is, if you do not give the impression of trustworthiness to your visitors or give them confidence in your website, you are not very likely to improve your website’s conversion rate. Use the three formulas to start the CRO conversation. It’s time to seek answers to the following questions. Moving important elements to improve visibility. Furthermore, the effective use of the white space to highlight the product’s features and smart use of large images on the left side of the page instills trust and quickly captures the attention of the visitors. The process of optimizing for conversions allows you to boost your number of highly-qualified leads, increase revenue, lower acquisition costs, obtain greater value from your current leads and customers, and, simply, grow better. Study your test data. By using visitor behavior analysis tools such as heatmaps, session recordings, interview feedbacks, customer surveys, analytics, net promoter score, and so forth, see how different features on a page are influencing user behavior. The Sales Benchmark Index Blog takes website personalization a step further. Although this is a straightforward concept, setting a conversion goal isn't as easy as saying, "This page converted 50 people this month, so we want to convert 100 people next month.". Most web analytics tools (including some free ones) can be configured to allow you to visualize where your visitors are leaking from your conversion funnel. Insights:Pages most and least visited by the visitors.Amount of time spent by a visitor on a particular page.Entrance path taken by the visitors to land on the site.Pages they exit from.Number of incoming visitor who convert.Site’s bounce rate.Links and pages least and most ignored by visitors. Conversion rate optimization, or CRO, is the process of enhancing your website and content to boost conversions. Cut content into relevant paragraphs for easy readability, Use necessary subheadings to break down the content into glance-able chunks, Bullet points or numbered lists wherever necessary, Font type, size, and color which matches the overall design guidelines of the brand, Right tonality as per the target audience (fun, professional, casual, etc.

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